· Reference Entry

marketing approval

marketing approvals (pl.)

/ˈmɑːkɪtɪŋ əˈpruːvl/
/ˈmɑːrkɪtɪŋ əˈpruːvəl/
noun MAHR-ki-ting uh-PROO-vuhl

The official decision allowing a medicine to be promoted, sold, and distributed in a given market.

Published 2026-10-05 Category: Reviewed by Alex Grant, Editor-in-Chief
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01

Definitions #

The official decision allowing a medicine to be promoted, sold, and distributed in a given market.

Technical The regulatory decision, usually by a national agency, that permits commercial distribution of a pharmaceutical product following positive benefit-risk assessment.

02

Etymology #

From marketing + approval, a common generic term in English-speaking regulatory contexts, used interchangeably with marketing authorization and product licence.

03

Collocations #

  • conditional marketing approval 附条件的上市批准,通常要求后续补充数据
  • accelerated marketing approval 为短缺药物或重病而加速审评的批准
  • refuse marketing approval 拒绝批准上市
04

Real Business Examples #

  1. The EMA granted conditional marketing approval for the new vaccine subject to post-authorization safety studies.
  2. Without marketing approval, the company cannot legally sell the product in Japan.
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05

Register & Variants #

  • Register: formal
  • BrE/AmE: 通用全球
06

Synonyms & Antonyms #

  • Synonyms: marketing authorization, product licence
  • Antonyms: refusal of authorization
07

Common Errors #

  • 混淆 approval 与 clearance(如 FDA clearance 用于医疗器械) 药品用 approval,器械常为 clearance,二者法律含义不同
08

Confusable Terms #

Trial approval vs marketing approval
trial approval 允许开展临床试验,不涉及上市销售,与 marketing approval 有本质区别
09

Frequently Asked Questions

拿到营销许可后可以立刻上市吗??

多数国家还需完成定价、报销谈判、标签审核等,方可实际销售

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Published: 2026-10-05 Category: